Partners
I'll manage and optimise your paid ads to attract more quality customers.
I help B2C startups and growing businesses launch, manage and scale Meta and Google Ads, combining paid media expertise, creative testing and conversion optimisation to support profitable growth.
Partners
Whether you're planning your first advertising campaign or looking to improve existing results, let's discuss your business goals, acquisition challenges and opportunities to attract more quality customers.
No advertising account access is required.
Whether you're launching your first campaign or looking to improve existing results, I take care of your paid advertising from setup to ongoing optimisation, with a focus on acquisition costs, customer quality and long-term value.
No account managers. No layers. You work directly with me — an experienced consultant who launches, manages and optimises your advertising campaigns.
Campaign setup, audience strategy, creative testing, budget allocation, optimisation and scaling across Facebook and Instagram.
Search campaign management, keyword strategy, conversion optimisation, budget management and reporting.
Developing and testing creative concepts, messaging and advertising formats to improve campaign performance.
Identifying landing page and conversion journey improvements to increase the value generated from advertising traffic.
Led the restructuring of paid acquisition campaigns across Meta and Google for TaskRabbit's European markets. Rebuilt audience targeting, introduced new creative formats and optimised the conversion funnel from ad to registration. Delivered consistent, scalable improvements in cost per registration across all three markets.
Built and managed paid acquisition campaigns for an AI tutoring platform from launch. Identified high-intent audiences, developed ad creative that communicated a complex product clearly, and scaled campaigns to 20,000 registered users at approximately £2 cost per acquisition.
Discuss your business goals, acquisition challenges and advertising opportunities. No ad account access required.
Assess existing campaigns where applicable, or plan a new campaign launch. I’ll outline a clear strategy and recommended next steps.
Set up, manage and optimise your Meta or Google Ads campaigns. Ongoing monitoring, testing and fortnightly strategy calls.
Monitor results, test improvements and adjust campaigns with a focus on CAC, customer quality and sustainable growth.
We reduced our customer acquisition cost by 35% while increasing conversions by 42%. Luciano helped us get significantly better results without increasing our advertising budget.
John S.
Marketplace · London
The full-funnel approach made a real difference. We increased customer lifetime value by 28% and improved retention by 20%, creating a much stronger foundation for sustainable growth.
Sarah M.
SaaS · London
What sets Luciano apart is his ability to combine strategy with execution. He quickly identifies opportunities, improves campaign performance and keeps the focus on measurable business results.
James R.
EdTech · Leeds
Based in London
I’m a Growth & Performance Marketing Consultant specialising in paid acquisition. With 10+ years of marketing experience, approximately six years in performance marketing and over £10M in advertising spend managed across Meta, Google, TikTok and LinkedIn, I help B2C startups and growing businesses attract quality customers, manage acquisition costs and support profitable growth.
Clients work directly with me — an experienced practitioner who develops strategy, builds campaigns and manages ongoing optimisation. My expertise spans CAC and LTV analysis, creative testing, analytics, CRO and growth strategy.
I work with 4–5 clients at a time to ensure every account gets the attention it deserves.
Whether you're starting from scratch or looking to improve existing campaigns, I'll help you make paid advertising a stronger driver of business growth.
Book a Free 30-Min Ads Review →30-minute call · No ad account access required